With over 15 years of experience in brand marketing and integrated communications for the beauty, skincare, and health industries, both domestically and internationally, she/he is skilled in brand building, product positioning, production line and OEM management, packaging design, and marketing promotion.

國內外美妝保養品、醫美及健康事業超過15年整合行銷、數位傳播及商品開發經驗。熟悉品牌建立、產品定位、產品開發、代工廠及生產管理、包裝設計、行銷宣傳等實務。

With a finance background, experience spans banking, consulting, international brand representation, startups and retail. Specializes in business growth, resource integration, data analysis, digital transformation, O2O integration, community management, and brand marketing.

財務金融背景，服務於商業銀行及國際管顧公司，曾協助跨國投資，國際品牌拓展，新創企業市場策略，零售通路ＡＩ數位轉型。擅長數據分析、數位工具導入、虛實通路整合、會員社群經營及品牌行銷。