With a background in film and the arts, and over 15 years of experience in brand marketing and integrated communications for beauty, skincare, and health industries both domestically and internationally. Skilled in brand building, product positioning, production line and OEM management, packaging design, and marketing promotion.
電影及藝術相關背景，國內外美妝保養及健康事業超過15年品牌行銷和整合傳播經驗。熟悉品牌建立、產品定位、產品開發、代工廠及生產管理、包裝設計、行銷宣傳等實務。

With a finance background, experience spans banking, consulting, international brand representation (Brompton, Hediard), startups (Matcha One, Ten Custom), and retail (Eslite, Syntrend). Specializes in data analysis, digital transformation, O2O integration, community management, and brand marketing.
財務金融背景，曾服務於國內銀行及國際管顧公司，國際代理品牌-英國Brompton摺疊車、法國Hediard紅茶，新創團隊-國內知名抹茶品牌Ｍatcha One/平安京茶事、韓國十分定制時裝，零售商場-誠品生活、三創生活。擅長數據分析、數位轉型、虛實整合、社群經營及品牌行銷。